Bivolino enters the era of artificial intelligence and reinvents made-to-measure shirts online
With the launch of its new website, Bivolino combines artificial intelligence, AI Biometric Sizing and 3D visualisation to offer a more intuitive personalisation experience.
Belgium, 9 October 2026 — Bivolino.com, the online made-to-measure shirt specialist, announces the relaunch of its digital platform with new features powered by AI – Artificial Intelligence.
This development marks a new milestone in Bivolino’s innovation strategy: making made-to-measure clothing more accessible, more intuitive and more personalised, while preserving the traditional craftsmanship of the master shirtmaker.
Five innovations designed for the customer
The new Bivolino website introduces five complementary features:
AI Style — Intelligent search: customers simply describe the shirt they are looking for. AI identifies matching fabrics in the configurator and suggests inspiration from the Bivolino Gallery.
AI-powered 3D visualisation: customers can preview their future personalised shirt before it is made.
AI Biometric Sizing: Bivolino’s biometric technology determines a measurement profile from a few details, such as height, weight and age, without the need for a tape measure.
Miss Bivoline — AI customer service: a new conversational assistant helps visitors choose fabrics, styles, fits and personalisation options.
Configurator-Designer: the configurator lets customers create a unique shirt by personalising fabrics, collars, cuffs, buttons and finishing details.
The master shirtmaker’s craftsmanship enhanced by AI
Bivolino’s ambition is to bring together the precision of traditional made-to-measure tailoring and the possibilities offered by artificial intelligence.
The customer journey now follows a simple process:
Search ? Design ? Size ? Visualize ? Produce
From finding a fabric and determining measurements to previewing the design, these new technologies guide customers all the way to the making of their shirt.
Personalised production, exclusively made to order
Unlike traditional ready-to-wear clothing, Bivolino follows a made-to-order model: each shirt is made after it is ordered, according to the customer’s measurements and preferences.
This approach avoids building up stocks of finished shirts in different sizes and helps limit overproduction.
Artificial intelligence does not replace the master shirtmaker’s craftsmanship: it complements it to better meet each customer’s expectations.
Bivolino — Made for you, not for stock.
With this relaunch, Bivolino continues its digital transformation and confirms its commitment to evolving the online made-to-measure experience.
Your style. Your measurements. Your shirt.
Discover the new Bivolino: https://www.bivolino.com/